Pinterest wants to grow its advertising business, so the social pinning site has tapped two executives from Google and Facebook to help boost its ad team.
Jon Alferness, the former vice president of product management for Google’s travel and shopping products, is joining Pinterest to lead the company’s advertising products group. In that role, Alferness will work on developing and launching global ad products, including targeted ad campaigns, according to Adweek. Alferness had been at Google for nearly 13 years, working on the Internet search giant’s search ads and mobile display ad products, among other areas.
Also joining Pinterest is Meredith Guerriero, who has been heading up Facebook’s health, grocery, and politics ad verticals since 2015. Guerriero is also a former Google employee, having spent nearly a decade with on company’s search and mobile ad products before she joined Facebook. She will be the head of partnerships in the East Region and run the company’s New York office.